In the age of Amazon, our expectations for instant gratification and on-demand services have skyrocketed. We all strive to stay current and highly relevant in an environment characterized by budget constraints, limited resources, and a noisy, crowded digital landscape. The good news is, you’re not in this struggle alone, and we’re here to lend a hand! We’ve curated some valuable insights and tips to not just survive but thrive.
What Happens When Marketing Teams Outpace Design Teams?
When your marketing teams are running at full throttle to meet the fast-paced demands of the digital realm, your creative teams can struggle to keep up. This imbalance can lead to various compromises, including:
– Sacrificing Asset Volume: Resource constraints can limit the number of assets for a campaign.
– Avoiding Complex Assets: High-performing assets like motion graphics and videos may be overlooked due to their complexity.
– Delayed Launches: To meet deadlines, you may resort to outsourcing design, incurring rush charges.
– Rushed Assets: Mistakes, typos, and low-quality assets might be delivered as final.
The pressure on marketing teams often results in these compromises. Instead of slowing down your marketing efforts, focusing on enhancing the efficiency of your creative team is a more strategic approach. In addition to satisfying the marketing team’s demands, creative teams capable of producing scalable designs can significantly impact revenue in various ways. Explore some common challenges in digital media that require swift creative solutions.
Common Digital Media Pain Points That Demand Faster Creative Solutions
1. Limited Shelf Life of Social Media Posts: Social media posts typically have a “shelf life” of about 48 hours, after which their engagement and impressions decline.
– Solution: To stay relevant, brands must produce a high volume of content. A flat-rate design subscription can help manage costs while enabling the creation of more content. Templated custom assets can streamline content creation, and Canva file delivery from Hometownify adds further flexibility.
2. Prolonged Waiting for Design: Traditional creative processes often take at least a week, sometimes several weeks, especially when working with freelancers or agencies on complex assets.
– Solution: Hometownify can turn around assets in as little as the same day, with an average of 2-3 days for most asset types. This agile approach ensures you never miss the trend and stay adaptable with your creative.
3. The Need for Fresh Content: Search engines prioritize fresh, quality content, especially image-rich elements like images, GIFs, and videos.
– Solution: Regularly posting image-heavy content with Hometownify’s help can boost indexing rates by up to 434% month over month.
4. The Cost and Time of Creating New Content: Search engines favor updated content. Reviving old but relevant content with optimized images can reach new audiences without the need for entirely new copywriting.
– Solution: An audit of old content can reveal opportunities to add/update images, optimizing and aligning them with your brand for a fresh approach.
5. Endless Feedback and Revision Cycles: Multiple rounds of feedback and revisions are often required for assets, delaying the time to market.
– Solution: Canva-ready file delivery accelerates the process. Your Hometownify designer delivers files in a Canva-ready format, empowering you to make final tweaks and launch your assets sooner.
We have many strategies to help your team achieve greater speed and efficiency. Don’t hesitate to book a chat with us today!